BDCWIRE
BDCWire, a division of Boston Globe Media, was a website aimed a delivering the 18-25 demographic relevant news, arts and culture, and humorous articles primarily through social traffic and sharing.
As the Social Media Manager for BDCWire.com (a part of Boston Globe Media), I led a team of editors, writers, marketers, and product managers in all social media strategies including content strategy, social media growth, influencer strategy, and audience development across five different social media channels. Partnering with the site’s Editor-in-Chief and Director of Social Media, we refined the brand’s voice and aesthetic to create a young, funny, engaging take on Boston’s culture scene aimed at the 18-25 demographic. I partnered with the editorial team on a daily basis to create topical content aimed to create conversations on social media and grow traffic. My dedicated work to the brand led to BDCWire’s content and social practices to be adopted by the Boston.com team for their Arts and Entertainment section. Later on, BDCWire’s content and writers were integrated into Boston.com’s larger online presence. BDCWire’s strategies were also used in the launch of two more Boston Globe verticals.
Examples:
Key highlights from my BDCWire work:
Grew social media accounts 50% in the first six months.
Increased average social engagement from .9% to 2.4%.
Increased overall website traffic 60% in a year to over 2M visitors per month.
BDCWire.com’s arts and culture editorial and social strategies proved to be so successful, the website’s staff were promoted to take over Boston.com’s Arts and Entertainment section coverage.
Press: Poynter, Metter Media.
BDCWire social links:
(Note: BDCWire social accounts were folded into the Boston.com Twitter and Facebook accounts, the old BDCwire accounts do not exist anymore.)