AMAZON MGM STUDIOS

Amazon MGM Studios is a leading entertainment company focused on the production and global distribution of film and television content. Original films are produced and acquired by the studio for theatrical release and exclusively for Prime Video, which is available to watch in more than 240 countries and territories worldwide..

In my position as Director, Social Media for theatrical films at Amazon MGM Studios, I led the digital/social creative and campaigns for movies lauded by audiences and critics alike such as Challengers, Bottoms, Bones and All, House of Gucci, Licorice Pizza, Women Talking, The Boys in the Boat, The Addams Family 2, Guy Ritchie’s The Covenant, Cyrano, and more. During my time at the company, my team developed innovative, creative campaigns that created buzz and sparked engagement with communities, raised awareness of titles across digital platforms, and ultimately contributed to ticket sales and a win at the box office. Collectively, the films I’ve worked on at MGM have grossed $500,000+ at the box office.

Throughout my time at MGM Studios, I had the pleasure of working on every aspect of a film’s digital lifecycle including social media creative, content strategy, experiential events, paid media, community management, website creation and management, AR lenses/filters, video production, and partnering with creators on impactful influencer campaigns. My role required me to be extremely organized and pro-active, a fierce advocate for my team, attentive to detail, a skilled communicator and collaborator across many teams, a creative problem solver, an active listener, and consistently able to execute projects on tight deadlines and budgets without breaking a sweat.

Examples:

Please click through on each image to see full video, motion, and static creative in situ.

Challengers

Social creative for grid style launch of the film’s first key art and trailer.

Bones and All

Motion and static social creative assets with custom illustration elements.

Bones and All - Get Tickets Paid Social

Paid social spot driving ticketing used as ads on Instagram and TikTok.

Bones and All - Reviews Spot

Creativeutilizing fan reviews that plays with the idea of users having sound on and using it as a bit of a “jump scare” piece.

Bones and All - TikTok Q&A

Takeover of the main @TikTok handle with a Q&A from stars Taylor Russell and Timothee Chalamet in Italy before the film’s Milan premiere. Over 450k views, 40k engagements, and push notification sent to TikTok’s 50M+ followers.

Bones and All - Now Playing

Organic and paid social Now Playing spot utilized across Instagram, TikTok, and Facebook.

Bottoms - Choose Your Fighter

Video social creative assets for the film’s social accounts that highlight the characters and the movie’s comedy/action style. Widely shared by fans with over 400k+ impressions and 27k+ engagements.

Bottoms - Queer Yodas React

Video series showing older queer women scenes from the film showcasing their reactions and advice for LGBTQ+ youth. 200K+ views, 35K+ engagements on TikTok.

House of Gucci - Motion Posters

Motion posters with a Tarot theme highlighting each of the film’s main characters.

The Boys in the Boat - TikTok Transition

Digital creative used for paid social on TikTok and Instagram Stories featuring actor Callum Turner behind-the-scenes on set.

Boys in the Boat - Defining Moments

Video social creative series conceived and executed for the film’s social accounts targeted to the rowing community, highlighting the team aspects of the sport and the film’s themes of unity and brotherhood. Highest performing social creative of the entire campaign.

The Boys in the Boat - Now Playing

Now Playing social creative used for organic and paid social across Instagram, Facebook, and TikTok.

The Boys in the Boat - From Page to Screen

Collaboration with Penguin Books on social featuring actor Callum Turner reading a passage from The Boys in the Boat, targeting fans of the book and the rowing community.

Guy Ritchie's The Covenant - Interpret This

Social video series with the film’s stars Jake Gyllenhaal and Dar Salim. A hit with fans, the video was widely shared garnering over 300k views.

Guy Ritchie's The Covenant - Reviews Spot

Paid social reviews spot creative.

Women Talking - BookTok

Video series featuring director Sarah Polley and stars of Women Talking reading selected passages of the book, aimed at the #BookTok audience. Shared in collaboration with Bloomsbury Publishing.

Women Talking - Awards Season Creative

Static assets created throughout awards season, culminating in the film’s Best Adapted Screenplay Academy Award win.

The Addams Family 2 - Wednesday's Diary

Social creative for The Addams Family 2 featuring voiceover narration by Chloë Grace Moretz as Wednesday Addams.

The Addams Family 2 - Postcards

Motion poster creative done in the style of retro road trip postcards.

The Addams Family 2 - Wednesdays' Nail Tutorial

Socail creative for TikTok and Instagram done in the style of popular GRWM nail tutorials.

The Addams Family 2 - Get Tickets

Paid social used for Facebook, Instagram, and TikTok.

The Addams Family 2 - Wednesday Rates Haunted Places

Social creative leaning into Wednesday Addams in the style of a travel influencer rating haunted places, made for Reels and TikTok.

Cyrano - Paid Media

Social creative for paid media used as TikTok top view ad placement.

Cyrano - Now Playing

Now Playing mostion asset used for organic and paid social shot at a custom content day with the film’s star, Peter Dinklage.

Cyrano - TikTok Clips

Video creative for Reels and TikTok leaning into trends with a humorous, more shareable angle.

Bottoms - TikTok

TikTok account leaning into trending sounds and cultural moments with the film’s stars.

Bottoms - TikTok UGC

Encouraging creators and fans to create their own content spreading word of mouth for the film.

Bones and All - Influencer Content

Creator activation with TikTok creator @GuyWithAMovieCamera at the film’s Milan premiere.

Bones and All - Creator Content

Creator activation with filmmaker/influencer @Romanlol creating a TikTok short inspired by the film.

Bones and All - Creator Content

Creator activation with influencer @Rae_Spirits targeting the horror community.

Lady Gaga - TikTok

TikTok content created for Lady Gaga’s return to TikTok during the House of Gucci campaign.

Lady Gaga - TikTok

TikTok content leaning into trending sounds/cultural moments created for Lady Gaga during House of Gucci’s worldwide press tour.

The Covenant - Creator Content

Partnership with TikTok creator and Geogussr @Georainbolt. Over 1.3M+ views, 184k+ engagements on platform.

Cyrano - TikTok

Partnership with fashion designer and creator @GunnarDeatherage creating a look inspired by the film.

Cyrano - TikTok Content

Partnership with filmmaker and creator @MadelaineTurner creating a short film inspired by the theme’s of the movie.

Women Talking - TikTok Content

Content partnership with musician and influencer @EllaJaneMusic aimed at creating a connection betwene the film’s themes and younger Gen-Z audience.

Women Talking - TikTok Activation

TikTok activation with @0liviaJulianna and several other political activists and creators targeted at connecting the film’s themes with the younger Gen-Z audience.

Highlights from my Amazon MGM Studios work:

Led the digital creative and social media strategy for MGM Studios and Orion Pictures theatrical film slates. Campaigns included: Challengers, Bottoms, Bones and All, Women Talking, Licorice Pizza, House of Gucci, The Boys in the Boat, Guy Ritchie's The Covenant, The Addams Family 2, Thirteen Lives, Cyrano, Anything’s Possible, and more.
Managed all aspects of digital marketing initiatives including creative materials, community management, paid A/V ads, display, custom media programs, AR lenses/filters, video production, websites, and sweepstakes.
Collaborated with internal and external departments including publicity, creative advertising, partner promotions, data and analytics, in-theater marketing and distribution, creative content, legal, and media acting as key point of contact to effectively provide direction and ensure campaign guidelines and goals aligned across teams.
Led real-time social coverage of special events and activations including film premieres, film festivals, awards nominations and shows, special screenings, and more.
Oversaw vendor relationships including sourcing RFPs/pitches, handling budgets, and invoices.
Created new processes for creative feedback and approvals from internal departments and external partners, resulting in a more organized, streamlined turnaround of assets on deadline and within budget.
Coordinated with Associate Social Media Manager and Digital Marketing Manager to QA and vet creative, manage content calendars, and act as key contact for day to day requests of campaigns.
Directed and executed influencer programs and experiential events for assigned titles in conjunction with vendors.
Fostered key relationships with talent, filmmakers, and reps to present regular updates and decks on campaigns, in addition to executing support plans for films.
Guided and produced custom shoots, activations, and content capture at junkets, premieres, festivals, and more.
Liased with external partners and platforms such as Meta, TikTok, Letterboxd, Snapchat, X/Twitter, Fandango, Alamo Drafthouse, Audible, Roblox, US Rowing, OrangeTheory, Super Yaki, Angelika Film Center, Tanqueray Gin, Tough Mudder, Zigazoo on activations and opportunities to collaborate on film titles to raise awareness and engage fans.